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Ashish S. Chatterjee

Selected work

Systems that shipped, at scale, under real deadlines.

Each case follows the same honest structure: the business situation, my responsibility, the idea, the system, the work, and what it proves for whoever hires me next.

01

Scaling one visual system across eleven broadcast brands

Seven years building and running the digital visual language for Times Now, ET Now, Mirror Now, Zoom and seven more brands — at daily news speed.

Times Network · 2018 — 2026 · Art Director, Digital Video

02

Visual communication for nine premium retail environments

Keeping a luxury food brand coherent across nine stores — seasonal campaigns, in-store storytelling and launch communication.

Foodhall · Future Group · 2017 — 2018 · Visual Communication Designer

03

The craft years — 3D, TVCs and hospitality

The foundation: television commercials and 3D production for national brands, then brand-standard design inside Marriott's hospitality system.

V-Stretch Studio · Westin · Salt Studios · ColorsPlot · 2008 — 2017 · 3D Generalist → Graphic Designer → Art Director

04

AI Creative Production System

A working prototype that turns the broadcast playbook into an intelligent pipeline: how a campaign that once took a team a week becomes a governed, scalable workflow.

Still Voice Labs — working prototype · 2024 — Present · Creator · Systems DesignerWorking prototype

Work imagery is currently being exported from client and personal archives. Every case below is real; nothing shown or claimed here is invented. Confidential material is described rather than displayed.