Ashish S. Chatterjee · Creative Direction · AI Production Systems · Mumbai
I make brands look world-class, everywhere they show up.
I build visual identities, motion systems and AI-powered production workflows — drawing on fifteen years across broadcast, retail, hospitality and advertising.
Hiring for a leadership role? View experience or download the résumé.
15+
Years in visual storytelling
7
Years leading digital video design at Times Network
11
Network brands served under one visual system
9
Foodhall stores' visual communication
Selected work
Proof, not promises.
Ways of working together
Three engagements, each built to leave your team stronger.
Brand Presence System
The identity exists, but every new touchpoint reinvents it. Decks, social, packaging and web slowly stop looking like the same company.
4–6 weeks · From — on request
See what's included →Motion & Content System
Content volume keeps rising, but there is no motion identity — so output is slow, inconsistent, and expensive per piece.
3–5 weeks · From — on request
See what's included →AI Creative Workflow Sprint
Generic AI output is off-brand by default. The gap isn't tools — it's a governed workflow that encodes your creative standards.
2–3 weeks · From — on request
See what's included →Experience
Fifteen years, from 3D craft to national-scale direction.
2026 — Present
Founder & Creative Director · Still Voice Labs
Creative direction and brand systems for founders and companies that need to look world-class everywhere they show up.
2018 — 2026
Art Director, Digital Video · Times Network
Owned the digital visual standard across eleven network brands, including Times Now, ET Now, Mirror Now and Zoom.
2017 — 2018
Visual Communication Designer · Foodhall, Future Group
Visual communication across nine premium gourmet stores — campaigns, signage, in-store storytelling.
The studio vision
Still Voice Labs — creative intelligence, human purpose.
Beyond client work, I'm building the systems layer for the next decade of creative production: Ruach Editorial, CreativeOS, PresenceOS — and ZionOS, the flagship chapter.
Two ways this starts.
For companies & founders
A brand, motion or AI-workflow engagement with a defined outcome.
Start a project briefFor recruiters & leadership teams
Creative Director or AI Design Lead roles — full history, references on request.