01 — Business situation
The publishing problem I solved manually at broadcast scale — many brands, daily output, one standard — is now every brand's problem. AI tooling can generate volume, but volume without creative governance produces on-brand nothing. The missing layer is a system that encodes creative direction so automation amplifies a brand instead of diluting it.
02 — My responsibility
I designed and built the prototype end to end: the creative rules, the workflow architecture, and the editorial engine (Ruach Editorial) that runs it.
03 — Creative idea
Encode the art director. Brand grammar — type, colour, composition, tone, pacing — becomes explicit rules a pipeline can execute, with human direction at the decision points that matter and automation everywhere else.
04 — The system
- A brand-grammar layer: the visual system expressed as machine-readable rules, maintained like a design system.
- A production pipeline that drafts, adapts and versions creative across formats, with human review gates at every publish decision.
- A feedback loop: every correction a director makes teaches the system, so quality compounds instead of drifting.
05 — Selected work
This is an internal R&D system (Ruach Editorial), presented honestly as a working prototype — not a client engagement.
06 — Scale & outcome
- A functioning prototype in active development under Still Voice Labs.
- The methodology behind the AI Creative Workflow Sprint offered to clients.
07 — What this proves
I'm not adopting AI tools — I'm designing the production systems around them, from fifteen years of running the manual version.