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Ashish S. Chatterjee

Services

Not capabilities. Engagements.

Each engagement has a defined customer, a defined problem, defined deliverables and a defined duration — so you know exactly what you're buying and when it lands.

01 — Engagement

Brand Presence System

4–6 weeks · From — on request

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Who it's for

Founders and marketing leads whose brand looks different everywhere it appears.

The problem it solves

The identity exists, but every new touchpoint reinvents it. Decks, social, packaging and web slowly stop looking like the same company.

What you receive

  • Visual identity refinement or refresh
  • A working design system: type, colour, grid, imagery rules
  • Template kit for the formats you actually publish
  • Usage guidelines your team can follow without a designer

02 — Engagement

Motion & Content System

3–5 weeks · From — on request

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Who it's for

Brands publishing video and social daily, where every edit currently starts from zero.

The problem it solves

Content volume keeps rising, but there is no motion identity — so output is slow, inconsistent, and expensive per piece.

What you receive

  • Motion identity: behaviour, pacing, transitions, sound direction
  • Editable motion toolkits for recurring formats
  • Social format system across platforms and ratios
  • Handoff and training for your in-house team

03 — Engagement

AI Creative Workflow Sprint

2–3 weeks · From — on request

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Who it's for

Teams under pressure to 'use AI' without degrading the brand they've built.

The problem it solves

Generic AI output is off-brand by default. The gap isn't tools — it's a governed workflow that encodes your creative standards.

What you receive

  • Audit of your current creative production pipeline
  • Brand grammar codified into machine-usable rules
  • A redesigned workflow with human review at the right gates
  • Pilot on one real campaign, plus team training

Not sure which fits? Describe the situation and I'll tell you honestly — including if the answer is that you don't need me yet.

Start with a short brief →